Worth of Mouth marketing: Why they tell others about bad experiences

Companies already know that customers will share their bad experiences with others (as does 79% of the population).85% wanted to warn others about the pitfalls of doing business with that company66% wanted to discourage others from buying from that company55% wanted to vent anger or disappointment24% wanted to see if the company would take action […]

Media Markt & Saturn pay attention: “we are the experts & you have the row pointers”

Today we strive towards an information marketing strategy. We as marketeers post online content, follow up on user generated content. We let the consumers get involved in our prototypes and new products. The brand and the consumer are standing beside each other. Why isn’t the store manager standing next to the brand and the consumer? […]