Companies already know that customers will share their bad experiences with others (as does 79% of the population).85% wanted to warn others about the pitfalls of doing business with that company66% wanted to discourage others from buying from that company55% wanted to vent anger or disappointment24% wanted to see if the company would take action […]
Competition: use it or loose it.
Last month I’ve been occupied with doing Events. It’s every summer From July till beginning of September.We’ve done the biggest events like this one: A 100.000 people dance event: Tomorrowland Official 2010 Aftermovie And the best festival in the world: www.rockwerchter.be So it has been a busy summer. Now usually I only work with partners […]
Media Markt & Saturn pay attention: “we are the experts & you have the row pointers”
Today we strive towards an information marketing strategy. We as marketeers post online content, follow up on user generated content. We let the consumers get involved in our prototypes and new products. The brand and the consumer are standing beside each other. Why isn’t the store manager standing next to the brand and the consumer? […]
Re-Invent-Thing a brand like Jaguar
RIT or Re-Invent-Thing as I like to call it, is for marketeers one of the most difficult things in the world. I like to take Jaguar as an example. I remember when I first saw a new Jaguar (designed by someone who came from Aston Martin), it blew my mind away. A new era was […]
Your mission and your mission statement.
In a company like mine with no employees, it’s easy I have my mission and my mission statement and life up to that. I benefit from it. In a small company like my twin brother’s with 6 employees, it’s easy he has his mission and his mission statement and shared it with his employees. If […]