Re-Invent-Thing a brand like Jaguar

RIT or Re-Invent-Thing as I like to call it, is for marketeers one of the most difficult things in the world. I like to take Jaguar as an example. I remember when I first saw a new Jaguar (designed by someone who came from Aston Martin), it blew my mind away. A new era was […]

Your mission and your mission statement.

In a company like mine with no employees, it’s easy I have my mission and my mission statement and life up to that. I benefit from it. In a small company like my twin brother’s with 6 employees, it’s easy he has his mission and his mission statement and shared it with his employees. If […]